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FOTA’S F1 FUTURE, CRYSTAL BALL OR 8 BALL ?

Wednesday, March 18, 2009

The long awaited FOTA statement was finally released on 5th of March detailing technical, commercial and regulations that have been agreed and will be implemented into future seasons of Formula 1 racing. While it is encouraging to see all team principals participating and agreeing to cement their vision of the future of the sport, the current economic situation and the unsustainable use of resources provided have now forced their hands on the teams to agree to many technical regulation changes. Most of which involve homologating and producing long life or single make components; thus reducing the fascination of and image of technical advancement of Formula 1 racing. This however does indeed take Formula 1 back to its roots before regulations of major components being required to self manufactured became applicable. However, it does not go as far back as off the shelf chassis as was the controversies over the last few years with the so-called customer cars. This does indeed cut down costs associated with the running of the cars however I don’t believe the cost cutting measures have gone far enough.

KELLY BROTHERS GET THE JACK

Monday, March 2, 2009

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V8 Supercar brothers Todd and Rick Kelly have unveiled their new Jack Daniel’s Holden Commodores the new Kelly Racing headquarters in the Melbourne suburb of Braeside. Todd Kelly will drive the #7 Jack Daniel’s Commodore while brother Rick will have the familiar #15 on the side of his Jack Daniel’s Holden. Both cars will make their race debuts at the Clipsal 500 in Adelaide on March 19-22. A common team and naming rights sponsor means that the Kelly brothers will not only have a major presence on track all season, but will also combine to form one of the strongest driver pairings for the annual endurance events at Phillip Island and Bathurst. Rick Kelly, who won the V8 Supercar Championship in 2006, believes that 2009 will be a “new beginning” for everyone involved with Kelly Racing. “The support we have had from Jack Daniel’s as we have gone through the tough months of establishing our own team has been incredible,” said Rick. “This is obviously an exciting year for our entire family because we have the responsibility of our own team, Todd and I get to race together as team-mates in V8 Supercar and we have all that to share with Jack Daniel’s and everyone associated with the brand. “Todd and I will be racing each other as hard as ever, but from now on I guess we will be a little happier if the other one manages a big result.” The partnering of Todd Kelly and Rick Kelly in 2009 provides the opportunity to further reinforce the ‘Pace Yourself. Drink Responsibility’ message, which is the core element of the Jack Daniel’s Racing Platform said Jack Daniel’s Australia Managing Director, Michael McShane. “The ability to have high profile sportsmen Todd and Rick Kelly, to assist in promoting the importance of drinking responsibly is critically important and we are thrilled to be able to reinforce this message thorough our association with Kelly Racing,” said McShane.

DRAG RACING DEFIES THE DOWNTURN: ENZED INCREASE BACKING

Wednesday, November 5, 2008

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At a time when many companies are pulling back or leaving motorsport altogether, Drag Racing seems to faring better than most other areas of the sport. The latest announcement sees the mobile hose and fittings specialists ENZED expand its support and backing for the sport. While ENZED has been involved in various motorsport sponsorships including a long running sponsorship of Larry Perkins' V8 Supercar team, the new deal will see ENZED increase it's presence in Drag Racing through the sports increasing television profile and professionalism. ENZED will be the corporate backer of ANDRA TV's ‘Reaction Times’ package with the ENZED’s logo will now appearing on all reaction time screen shots for each drag racing category on every ANDRA Championship Drag Racing television program.

BLOW TO SBR AS SPONSOR CLOSES THE WINDOW

Monday, September 22, 2008

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Stone Brothers Racing have announced the loss of long time sponsor JELD-WEN for the 2009 season. In a press release issued earlier today JELD-WEN Australia spokesperson Bruce Tosello said “We’ve enjoyed a great relationship with Australian motor sport through our partnership with SBR, first with Marcos Ambrose taking the championship twice and in the last three years with James Courtney.” Mr Tosello said that the company's decision to sponsor a whole car in 2005 was part of a branding exercise to introduce Australian homeowners to the JELD-WEN name. “With that job now complete, we’re headed in a different direction for 2009 so we remain fresh and competitive in the eyes of our customers.”