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Tag Archive | "Sponsorship"
IN PIT LANE RETURNS FOR A RECORD 15th YEAR
Australia's longest running live motorsport show, In Pit Lane, will return in 2011 after confirmation of a new series beginning March 8 on Melbourne's C31. The show which began on cable TV in 1996 celebrates its 15th year on air and continues to provide Australia's most diverse motorsport and motoring news and views. The show which is produced by RMITV Student Television also serves as a valuable training ground for the next generation of Television Industry professionals. Many In Pit Lane alumni have moved on to work in the local and International TV and Film Industry. In Pit Lane host and producer Brett Ramsey said he was delighted that the show had again been renewed. "It's a long time on air but it honestly feels like we only started yesterday." he said. Brett said that the task of securing sponsors for the show had now begun and of course that is never easy. "Every year has been a massive struggle, and while you'd like to think it would get easier with each passing year it just gets harder and harder." The transition to Digital TV has been a huge challenge and one that has left the show in serious financial trouble. "Overnight all of our existing equipment became redundant." Brett said. " Our 10 year old camera is dead and we can't even play back HD content let alone edit it."
Continue reading...SOFT DRINK GIANT JOINS V8 SUPERCARS
Tuesday, November 9, 2010
Soft drink giant Pepsi is about to join the V8 supercar ranks with a major announcement in the next few weeks. Advertising and sponsorship agency M&C Saatchi Sport & Entertainment will work on the project that will see the Pepsi Max brand sponsor a V8 Supercar Team. The sponsorship will see the car take on a graffiti inspired livery designed by local artists and race fans that will change throughout the season. M&C Saatchi Sport & Entertainment Managing Director Andrew Condon said "We have a unique approach to V8 Supercars in place, inspired by street art, that will hopefully deliver a great campaign for Pepsi Max.” With M&C Saarchi Media Release.
Continue reading...FOTA’S F1 FUTURE, CRYSTAL BALL OR 8 BALL ?
Wednesday, March 18, 2009
The long awaited FOTA statement was finally released on 5th of March detailing technical, commercial and regulations that have been agreed and will be implemented into future seasons of Formula 1 racing. While it is encouraging to see all team principals participating and agreeing to cement their vision of the future of the sport, the current economic situation and the unsustainable use of resources provided have now forced their hands on the teams to agree to many technical regulation changes. Most of which involve homologating and producing long life or single make components; thus reducing the fascination of and image of technical advancement of Formula 1 racing. This however does indeed take Formula 1 back to its roots before regulations of major components being required to self manufactured became applicable. However, it does not go as far back as off the shelf chassis as was the controversies over the last few years with the so-called customer cars. This does indeed cut down costs associated with the running of the cars however I don’t believe the cost cutting measures have gone far enough.
Continue reading...KELLY BROTHERS GET THE JACK
Monday, March 2, 2009
V8 Supercar brothers Todd and Rick Kelly have unveiled their new Jack Daniel’s Holden Commodores the new Kelly Racing headquarters in the Melbourne suburb of Braeside. Todd Kelly will drive the #7 Jack Daniel’s Commodore while brother Rick will have the familiar #15 on the side of his Jack Daniel’s Holden. Both cars will make their race debuts at the Clipsal 500 in Adelaide on March 19-22. A common team and naming rights sponsor means that the Kelly brothers will not only have a major presence on track all season, but will also combine to form one of the strongest driver pairings for the annual endurance events at Phillip Island and Bathurst. Rick Kelly, who won the V8 Supercar Championship in 2006, believes that 2009 will be a “new beginning” for everyone involved with Kelly Racing. “The support we have had from Jack Daniel’s as we have gone through the tough months of establishing our own team has been incredible,” said Rick. “This is obviously an exciting year for our entire family because we have the responsibility of our own team, Todd and I get to race together as team-mates in V8 Supercar and we have all that to share with Jack Daniel’s and everyone associated with the brand. “Todd and I will be racing each other as hard as ever, but from now on I guess we will be a little happier if the other one manages a big result.” The partnering of Todd Kelly and Rick Kelly in 2009 provides the opportunity to further reinforce the ‘Pace Yourself. Drink Responsibility’ message, which is the core element of the Jack Daniel’s Racing Platform said Jack Daniel’s Australia Managing Director, Michael McShane. “The ability to have high profile sportsmen Todd and Rick Kelly, to assist in promoting the importance of drinking responsibly is critically important and we are thrilled to be able to reinforce this message thorough our association with Kelly Racing,” said McShane.
Continue reading...DRAG RACING DEFIES THE DOWNTURN: ENZED INCREASE BACKING
Wednesday, November 5, 2008
At a time when many companies are pulling back or leaving motorsport altogether, Drag Racing seems to faring better than most other areas of the sport. The latest announcement sees the mobile hose and fittings specialists ENZED expand its support and backing for the sport. While ENZED has been involved in various motorsport sponsorships including a long running sponsorship of Larry Perkins' V8 Supercar team, the new deal will see ENZED increase it's presence in Drag Racing through the sports increasing television profile and professionalism. ENZED will be the corporate backer of ANDRA TV's ‘Reaction Times’ package with the ENZED’s logo will now appearing on all reaction time screen shots for each drag racing category on every ANDRA Championship Drag Racing television program.
Continue reading...BLOW TO SBR AS SPONSOR CLOSES THE WINDOW
Monday, September 22, 2008
Stone Brothers Racing have announced the loss of long time sponsor JELD-WEN for the 2009 season. In a press release issued earlier today JELD-WEN Australia spokesperson Bruce Tosello said “We’ve enjoyed a great relationship with Australian motor sport through our partnership with SBR, first with Marcos Ambrose taking the championship twice and in the last three years with James Courtney.” Mr Tosello said that the company's decision to sponsor a whole car in 2005 was part of a branding exercise to introduce Australian homeowners to the JELD-WEN name. “With that job now complete, we’re headed in a different direction for 2009 so we remain fresh and competitive in the eyes of our customers.”
Continue reading...Sponsored Links
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Wednesday, January 12, 2011
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