With the latest scandal in Formula 1 involving race fixing claims splattered in all manners of media, I certainly was glad I’m no longer a Formula 1 fan. I very definitely do not want to be associated with those scammers, liars, cheats, nor any of the like-minded ego-maniacs that populate this field. However, I find it very disturbing the sort of level Formula 1 as a brand image and its integrity has sunk towards with scandal after scandal within and beyond the last ten years of its existence. If you’re still interested in this sport or entertainment, or whatever you’d like to call it. I’m sure you’d be asking when any of this will ever stop, so you can get to enjoy your Formula 1 racing again. Having watched and studied the field for almost 20 years, I really don’t like the prospects of any of these huge egos with limitless pockets being put in their place and coming to terms that honesty, sportsmanship and values are not just merely words in press releases and sponsorship proposals.
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Sunday, September 20, 2009
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