It not exactly new technology, in fact it's been around for years, but the Seven Network's use of "Virtual Signage" at Mount Panorama is a worrying situation for Australian Sport and one that the circuits and CAMS need to get a grip on quickly.
Viewers of last weekends "Great Race" were treated to a number of CGI created virtual bridges and signs across the famous circuit, mostly for major V8 supercar sponsors Telstra and Norton, a company that has made billions protecting people from the inadequacies of Mr Gate's Windows operating system.
The problem with virtual signage is that while these signs pump dollars into the host broadcaster and perhaps even V8 Supercars Australia, do the circuits see any of this money?
You see real signage, of the old fashioned type, was a substantial earner for circuits and sporting venues, this money, could, in theory, be used by these circuits to improve facilities for spectators and competitors across the board, not just at the elite level.
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Kyle Busch held off a frenetic challenge from Carl Edwards in the closing laps of Saturday’s Bashas’ Supermarkets 200 at Phoenix International Raceway and collected his 44th NASCAR Nationwide Series victory.
Having won Friday night’s NASCAR Camping World Truck Series race at the 1-mile track, Busch will try for a weekend sweep Sunday in the Subway Fresh Fit 500 Sprint Cup event.
Busch became the only driver to sweep races in NASCAR’s top three series at the same track on the same weekend when he accomplished the feat last August at Bristol.
Edwards, who finished .514 seconds behind Busch, made a contest of the race over the final 20 laps, running side by side with Busch for extended stretches as the race neared its end.
Busch became the first driver to lead every lap of an event in one of NASCAR’s top three series since Dale Earnhardt Jr. accomplished the feat July 4, 2003, in a NASCAR Nationwide series race at Daytona.
Danica Patrick finished 17th, three laps down, and posted her third straight top-20 result in the series.
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15. October 2011