At a time when many companies are pulling back or leaving motorsport altogether, Drag Racing seems to faring better than most other areas of the sport. The latest announcement sees the mobile hose and fittings specialists ENZED expand its support and backing for the sport.
While ENZED has been involved in various motorsport sponsorships including a long running sponsorship of Larry Perkins’ V8 Supercar team, the new deal will see ENZED increase it’s presence in Drag Racing through the sports increasing television profile and professionalism.
 
ENZED will be the corporate backer of ANDRA TV’s ‘Reaction Times’ package with the ENZED’s logo will now appearing on all reaction time screen shots for each drag racing category on every ANDRA Championship Drag Racing television program.
 
Marketing Manager for Parker Hannifin (incorporating ENZED), Kevin Spiteri said “Having mainstream television presence is important. Our involvement with ANDRA allows us the opportunity to be branded on a national level in both regional and metropolitan areas. For us that’s very exciting”. 
 
In addition to prominent national coverage, ENZED will now enjoy the benefits of additional corporate branding through their second package; the naming rights to the International Nightfire New Years Series. The naming rights for the dual, two day events taking place in January 2009 guarantees ENZED verbal acknowledgement and visual branding throughout the ENZED International Nightfire New Years Series, including the placement of the ENZED logo on all event advertising.
 
The event is sure to attract the undivided attention of all avid drag racing fans and sponsors alike, with the inclusion of USA Funny Car legend Gary Densham providing one of the international components to the USA versus Australia Nitro Funny Car Tour.
 
“Being the naming rights sponsor for an event is a great opportunity. ENZED aims to grow its brand recognition nationally and focus towards its ‘On Time, Anytime Guarantee’ as well as promote the great opportunities associated with becoming an ENZED Hose Doctor. Enzed will be present at all Group 1 Events during the season to speak with spectators about its Franchise Opportunities around Australia” said Mr Spiteri.
 
ENZED is just one of the many businesses recognising the steady growth of drag racing in Australia. Steve Bettes, Managing Director of Willowbank Raceway and member of Drag Ltd isn’t surprised at the number of businesses that have jumped on the Drag Ltd bandwagon. “We’re ecstatic at the enthusiasm shown by so many businesses in regards to these sponsorship packages. These are big name businesses that are getting involved, which I think just proves how much the popularity for championship drag racing is growing”.

Now all they have to do is sort out the mess the sport has been placed in, in Melbourne and Drag Racing could just about become the premier form of motorsport in the country.

with: ANDRA media release.