WEB | TV | PODCAST

Now in its 11th year In Pit Lane is Melbourne’s most watched prime-time motorsport magazine show. With its unique blend of humour, live interviews, race action and up to date local and International news In Pit Lane delivers the excitement, colour and sound of motor racing and high performance motoring to an audience of almost 60′000 viewers every week.

Now In Pit Lane debuts its newest offering inpitlane.com.

Just like the TV show inpitlane.com brings to an International audience all the latest news from the world of motorsport with a special focus on the Asia Pacific region and those categories and series not usually covered by the mainstream media. 

Advertising in inpitlane.com is backed up by our weekely TV show as well as a regular Video Podcast (VODcast) available free via Apple iTunes and other Podcast aggregators.

In Pit Lane’s  audience are hardcore motorsport fans, competitors, car preparers, officials and the devoted enthusiast who wants more than just another story about the new livery of a V8 Supercar or what Lewis Hamilton has for Breakfast.

In Pit Lane  can offer business tailored programmes with the combined reach of TV, Web and Podcast. inpitlane.com features several new and exciting opportunities for motorsport and performance related companies including editorial features (PERFORMANCE PROFILE), new product listings (FAST FACTS) as well as traditional banner advertising.

In Pit Lane Live on C31 Melbourne can also add value to your web sponsorship with targeted and run of station advertising to over 1 Million viewers per month on C31.

TV show sponsors also receive at no additional cost a top & tail graphic and voice over as well as a playout TVC of up to 30 seconds on the In Pit Lane Vodcast.

Advertising on inpitlane.com helps keep In Pit Lane on the air. Apart from it’s contributions to local motorsport In Pit Lane also serves as a valuable training ground for the next generation of Australian Television talent and several In Pit Lane crew members are now working full time in the Australian TV industry all the way up to Hollywood blockbusters.

If you or your company would like to take advantage of any of In Pit Lane’s media offerings just email us at advertise@inpitlane.com for a rate card.