Now in its 15th year In Pit Lane is Melbourne’s most watched prime-time motorsport magazine show. With its unique blend of humour, live interviews, race action and up to date local and International news In Pit Lane delivers the excitement, colour and sound of motor racing and high performance motoring to large and growing audience of hard core motorsport fans and participants.
Sponsorship of In Pit Lane brings the power of free to air prime-time television advertising into the reach of any local business or event.
Sponsorship of In Pit Lane is cheaper and far more effective than most print media advertising. And Television advertising has been proven the most effective form of mass communication ever devised.
More people spend more time with TV than any other media. Free TV is in virtually every Australian home (99.7 per cent) and is an integral part of our culture and society. On average, every Australian spends over 3 hours a day watching television - the majority of this time is spent watching Free to Air TV.
Television brings your brands, your products and your ideas to life. No other medium engages an audience quite like Free to Air television.
In Pit Lane brings its audience all the latest news from the world of motorsport with a special focus on the Grass roots motorsport, The Asia-Pacific region and those categories and series not usually covered by the mainstream media.
Advertising on In Pit Lane is backed up by our website as well as a regular Video and Audio Podcasts available free via Apple iTunes and other Podcast aggregators and on our Youtube channel.
In Pit Lane’s audience are hardcore motorsport fans, competitors, car preparers, officials and the devoted enthusiast who wants more than just another story about the new livery of a V8 Supercar or what Lewis Hamilton has for Breakfast.
In Pit Lane can offer your business tailored, affordable programmes with the combined reach of TV, Web and Podcast. including several new and exciting opportunities for motorsport and performance related companies including editorial features (PERFORMANCE PROFILE), new product listings (FAST FACTS) as well as traditional TV advertising.
TV show sponsors also receive at no additional cost a top of show graphic and voice over as well as a playout TVC of up to 30 seconds on C31 Melbourne and the In Pit Lane Vodcast.
Sponsorship helps keep In Pit Lane on the air. Apart from it’s contributions to local motorsport In Pit Lane also serves as a valuable training ground for the next generation of Australian Television talent and several In Pit Lane crew members are now working full time in the Australian TV industry all the way up to Hollywood blockbusters.
If you or your company would like to take advantage of any of In Pit Lane’s media offerings just email us at firstname.lastname@example.org for further detail and a rate card or feel free to ring In Pit Lane at 0405 686 642.